Coca-Cola will be setting up a premium division to meet customer requirements around niche and premium beverages such as smart-water, frozen fruit desserts, mixers and tonic water, and amalgamating its existing alternate beverages division to the mainstream distribution system.
The company aims to open one million new outlets by 2020, a Coca-Cola release said here. It currently distributes its products through two million outlets across 25 Indian states.
It reported a revenue of Rs 9,472 crore for financial year 2017, said going forward it plans to manufacture and sell a wide range of beverages from premium to value category and it will also modify its operating structure.
Coca-Cola in India will now operate through seven zones, instead of the current five, and will also reorganise its corporate centre resources.
The company will have a leaner corporate office and a much strengthened sales and supply-chain organisation, thereby creating several hundred new jobs.
Chief Executive, HCCB, Christina Ruggiero said in the statement “it was very clear from our research, conversations and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities.”
The company said GST has given them the opportunity to expand its product portfolio, the report said and Coca-Cola is expected to launch the Monster energy drink soon it added.
Coca-Cola currently distributes its products through 2 million outlets spanning 25 states and it currently has 21 factories in the country.
HCCB is focusing on a turnover of $2.5 billion in sales by 2020.
